February 24, 2015


The VIV Europe 2014 Roadshow takes us around the globe; exploring new and potential markets.

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From 20-22 February we went to the beautiful Kish island, which is part of Iran. We had the pleasure to support the first edition of the International Kish Poultry & Livestock Expo by organizing the first international VIV pavilion. A modest number of companies joined the pavilion. Due to some international restrictions (or hesitations) a considerable number of companies participated via their local distributor.

Despite the challenges everyone agrees that Iran is a country with a lot of potential. It is expected that the newly installed Government will follow a modern course. At this moment Iran only uses 1/3 of the total agricultural capacity. Therefore a much heard remark was: “We will monitor the developments in Iran very closely. There is a positive vibe; something might happen soon.”

K.P.L.E 2014 brought together 5,000 key-players from 20 provinces. International exhibitors rated the exhibition with a 7.4 on average. Mr. Carlos Garimartin – Area Sales Manager Exafan said: “Iran is a very important market where we had some customers but never found a good trade fair to extend our contacts. Finally we have a place to meet the people in the business in Iran.”

In addition the following comments were provided: • It was a good introduction to the market.  • High quality of visitors.  • Well organized exhibition. • Perfect timing in February; low season and mild climate.  • Visitors are looking for new technology.

The target groups that were of interest and which were also sufficiently represented were: • Poultry producers • Layer farmers • Broiler farmers • Technicians • Local and regional dealers for poultry equipment • Feed manufacturers

Michael Cody – Vice President DPI Global: “I feel the Iranian feed industry is hungry for new technology. This exhibition is an excellent venue to accomplish this.”

In February 2015 VIV will again support this event.